Google announced earlier this month that more online searches are now being undertaken on mobile devices than on desktop computers in ten countries, including the US and Japan. They didn’t reveal what the other countries were, but no doubt this will soon be a global statistic.

This comes as no surprise as only last year, members of Google’s staff were indicating this would soon be the case and most of us probably already knew that it was simply a question of when, not if.

It should be pointed out that this figure includes mobile browser based searches as well as those from search apps, but does not include searches on tablets which the company groups together with desktop searches.

With the recent mobile-friendly algorithm update, it’s clear that Google understands the need to prioritise mobile-friendly websites, and subsequently ranks such mobile optimised websites higher up in its search engine results pages (SERPs).

Searching is not converting

It’s worth pointing out that just because users search more on smartphones, doesn’t mean they necessarily convert more on these devices. Often the final conversion of a sale for instance, is performed on a desktop computer where all the details can be seen together in a larger format, however optimising for mobile search is still vital, as consumers make many decisions on their smartphones as they travel along the path from research to conversion.

Are you mobile-friendly?

With all this in mind, it’s obviously imperative that your website is optimised for mobile devices, as you don’t want to be missing out on a large amount of online customers. You can check if your site is mobile-friendly by searching on your mobile phone and looking for the “Mobile Friendly” indicator.

Alternatively, you can input your website’s URL into this mobile-friendly checker which will tell you your current status. If you don’t pass the test, it will also suggest some changes that need to be made in order to become mobile-friendly.

If you’re not showing up as mobile-friendly, then making the relevant changes should be high up on your digital marketing checklist. Why miss out on over half of all online enquiries for the sake of some simple website development?

If you would like So Motion to help your website become mobile-friendly, please email info@somotion.com or call us on 01273 921 501 and we will be happy to help you become more visible to those potential customers who are trying to find your business.