Google Mobile Searches Surpass Desktop Searches

Google logo as balance scale with mobile and desktop either side, mobile is heavier.

Google announced earlier this month that more online searches are now being undertaken on mobile devices than on desktop computers in ten countries, including the US and Japan. They didn’t reveal what the other countries were, but no doubt this will soon be a global statistic.

This comes as no surprise as only last year, members of Google’s staff were indicating this would soon be the case and most of us probably already knew that it was simply a question of when, not if.

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Facebook Dislike Button Finally Announced


Image credit: This photo, “Grumpy Cat at Toy Fair 2014 with Ganz products” is copyright (c) 2014 Ricky Brigante and made available under:

A dislike button will soon be introduced to Facebook so you can finally show your antipathy for that grumpy cat meme or daily lunch update picture from your mother. After numerous requests from a large number of Facebook’s audience of 1.8 billion users, CEO Mark Zuckerberg responded positively and said his company are currently developing the button ready for launch in the coming months.

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Google Testing Infinite Scroll Results


Google has recently been spotted testing infinite scrolling within their SERPs (search engine results pages). This means that rather than clicking through to the next pages of results, users would instead just scroll down the SERP(!) for a long list of results, similarly to how their image search currently works, or how rival search engine DuckDuckGo functions.

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SEO Ranking Factors For 2015

Google logo with arrow pointing upwards

Every two years, the marketing software company Moz conducts a survey of leading search marketing and SEO professionals in order to find out what they consider to be the most important factors which affect rankings in search engine results pages (SERPs). Additionally, the 150 or so experts are asked to predict how they think Google’s algorithm will change over the course of the next year.

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