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New Facebook Call To Action Buttons To Increase Conversions

Facebook has recently announced call to action buttons for its business pages. Facebook understands that people use their service to interact with companies in a social way, so by introducing this new feature they’re not only improving functionality to the site, but also helping businesses and organisations meet their objectives and goals.

These buttons aim to direct visitors of your page towards a specific conversion – whether that’s to shop on your online store or to sign up to your mailing list.

The New Call to Action Buttons

Here’s a full list of the seven call to action buttons Facebook has launched. Facebook haven’t provided any additional information beyond the names so far, although they are all fairly self-explanatory. They are:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

Companies which have been trialling these buttons have had some excellent results so far. For example, Dollar Shave Club said the Sign Up call to action button delivered a 2.5 x higher conversion rate versus comparable social placements.

These buttons will become available in the US over the next few weeks and will be rolled out worldwide next year. Now just a few weeks away! Exciting stuff!

Google Adwords Now Reporting YouTube Data

On the 11th of December, Google announced it will be enhancing its already powerful Adwords reporting, by making video reporting available too.

What does this actually mean? It means that rather than switching endlessly between a YouTube and Adwords tab to retrieve your data, this new system combines the two. A new range of dashboards will pull the data and display it in a user-friendly way for our convenience.

google adwords logo and youtube logo

This extension should make it easier for advertisers to gauge performance, increase workflow and compare data against multiple variables. These new analytics will help users understand how their videos are performing overall, both organically and as adverts.

New Dashboard for YouTube Data

The new dashboard now shows a graph of organic views, as well as views of videos derived from adverts. You’ll also be able to view YouTube’s TrueView campaigns in analytical form, which could be very useful for advertisers looking for further information.

At So Motion, we are all in favour of any new feature or tool which allows us to gain further insight into the intricacies of our clients (and our own) video content. So, nice work Google!

We’re Looking For A Business Development Manager

Job: Business Development Manager

Hours of work: 37.5 hours per week

Work location: So Motion, Lewes

 

Description:

So Motion are looking for a motivated business developer to acquire and convert leads both locally and nationally. Ideal candidates will have a good working knowledge of online marketing and web strategy. This includes the principals web sites are built on (static, content management systems, e-commerce), what a site needs to rank highly in search engines and how potential customers will benefit from the services we can provide.

It is essential to understand customers’ needs and cater your sales strategy to individual requirements. The job will require good organisational skills, determination and enthusiasm to stay up to date with ever changing technology. The challenge will be both rewarding and exciting. You will be selling bespoke products to businesses of all backgrounds – from car dealerships to cafes, hotels to software providers– and must have an adaptable approach. You will be responsible for the whole sales process from initial contact to closing deals. You will be required to attend monthly sales meetings, as well as provide us with a weekly report on your sales activities.

We are offering a generous commission salary.

Essential:

  • Demonstrable Sales experience
  • Knowledge of online marketing and web strategy
  • Excellent writing and research skills
  • A motivated, determined attitude and approach
  • An ability to seek out new opportunities
  • Good level of IT skills and ability to use Microsoft software
  • Excellent verbal communication skills

Desirable:

  • Knowledge of video production/marketing advantageous
  • Driving licence and own transportation

Get in touch and let us know why you’re the right person for the job, by sending a CV and covering letter to robyn@somotion.com

Google Trends Now Features The Most Viral Videos on YouTube

We’ve long been fans of Google Trends since Google introduced the service. It’s a great way to get a quick overview of what people are searching for in the UK. Now, they’ve added a Trending On YouTube page (google.com/trends/hotvideos) so that we can also see which videos are going viral, based on the number of new views and comments.

Unfortunately YouTube Trends is just available in the US but Google are promising that new countries will be added soon. Let’s hope they also add more countries to their YouTube Trends Dashboard that offers a similar service though allows for filtering based on age and gender, which is a great way of getting useful data on YouTube trends.

YouTube Trends