Facebook has recently announced call to action buttons for its business pages. Facebook understands that people use their service to interact with companies in a social way, so by introducing this new feature they’re not only improving functionality to the site, but also helping businesses and organisations meet their objectives and goals.
These buttons aim to direct visitors of your page towards a specific conversion – whether that’s to shop on your online store or to sign up to your mailing list.
The New Call to Action Buttons
Here’s a full list of the seven call to action buttons Facebook has launched. Facebook haven’t provided any additional information beyond the names so far, although they are all fairly self-explanatory. They are:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
Companies which have been trialling these buttons have had some excellent results so far. For example, Dollar Shave Club said the Sign Up call to action button delivered a 2.5 x higher conversion rate versus comparable social placements.
These buttons will become available in the US over the next few weeks and will be rolled out worldwide next year. Now just a few weeks away! Exciting stuff!